Susumu Iwata founded LOCKON CO.,LTD. in 2001 when he was a university student.Based on the corporate philosophy “Impact on the World.”, Mr. Iwata and his team developed products and services in the field of digital marketing. All three services: “Ad EBiS” the marketing platform, “THREe” the Japanese listing ads management platform services and “EC-CUBE” the all-in-one shopping cart suite, are the top leading online marketing tools in the Japanese market.

Furthermore, he established local subsidiaries, “Lockon marketing of U.S.A and LOCKON Vietnam Co., Ltd.” in the United States and Vietnam to promote the overseas business expansion. He also organized MARKETING METRICS Lab. in order to research and develop the analytical technologies dealing with Big Data for marketing communication.