Ever since Mika joined Pencil in 2003, she has led a wide range of e-commerce website projects with her market-oriented approach. In order to make improvements based on suppositions and verifications, she took the initiative of creating an in-house website analysis tool “Smart Cheetah”. In 2014, Mika started a cross-border eCommerce project in Taiwan and she is expanding the services into the Asian market including Thailand, Indonesia, Singapore and Vietnam. She redefined San Francisco Branch as DMTT (Digital Marketing Think Tank), serving as prominent source for the latest web marketing trends. Mika was appointed President/COO in 2016 and now leads Pencil Group’s web consulting services inside and outside the country.