After learning Business Economy in university, Soichiro Maeda joined ORBIS Inc. in 2011. He has developed his customer-based marketing skills through creative direction and menu buying of numerous magazines and newspaper flyers. As a member of New Media Planning team, now he is mainly in charge of new customer acquisition strategies of SNS. With the belief of “Digital communication with human touch,” he is willing to launch touchpoints with ORBIS in people’s every-day life from various angles such as releasing WEB PR, developing GWPs, and adopting LINE characters. Management of WEB communication design as a whole considering acquisition, conversion, and cultivating customers is the new challenge for him to further cultivate his skills as a WEB marketer.